Writing
Writers, know thyself… to know thy audience
When defining your target audience, you can start with yourself.
Bigger on the Inside
Change Your Mind or The Book Dies
Last month I wrote a guest post for agent Steve Laube’s blog, which he titled, “The Greatest Thing Since Sliced Bread?” The article didn’t have anything to do with bread. It was about the future of books, the changing nature of publishing and the new forms and formats that authors, Read more…
Publishing
Digital Publishing: A Fundamental Shift
They say a picture’s worth a thousand words. Well, here are two pictures and I’ll slash the two thousand words I could have used to make my point. Deal? The old way to market (and publish) things: In print marketing we spread the word about our product (our book, movie, Read more…